We conceive the inspiration to protect the environment as the only legacy to leave to new generations. Persuaded that the green culture, out of the hypocrisies and the many current exploitations, should start from the school desks, our management already since 2019 is the promoter of a project to raise awareness of sustainability, at primary schools in the metropolitan area of Florence, Prato and Pistoia, through sponsored initiatives and organization of graphic competitions to stimulate the creativity of children towards a new concept of social commitment, towards the positive environmental impact. The best children's creations, selected by a jury of experts, will be used in the promotional campaign for our sustainable lines.
We firmly believe that in times of economic and environmental crisis, the only certainty will be the young, our children. They are the future and we believe that there can be no other way to preserve the planet than to educate and sensitize the new generations to respect mother earth. We like this concept a lot and we also like to decline transversally in our work to a conscious use of resources.
We are of the opinion that, already historically, the Italian artisan culture, producing objects of the highest quality, made to last over time, is inspired by the principles of sustainability, the excellence of the product, as a starting point, makes the manufacturing sector more circular. We conceive leather as a sustainable product by definition, made through a process born with man, the natural tanning process as a process, able to blend together tradition, innovation and sustainability.
Since the beginning Santini has chosen to be a sustainable company, recognizing environmental responsibility as one of the most important principles for its entrepreneurial action. The ethical and strategic value of respect for the environment is expressed in the constant commitment to research projects, innovation, inclusion and re-distribution. That's why we came up with the idea of creating the Santini Firenze Sustainable line, which uses raw materials with a low environmental impact, combining regenerated leather with nickel-free metal and a dust bag in compostable corn.
We manage this upcycling production through a meticulous process of recovery of materials that have reached the end of their life cycle, destined to be thrown away, to transform them into our creations. For us, the regenerated leather and the accessories that are made with it, are not only the way to an ethical recycling virtuous but rather the new glamorous trend of eco fashion brand Santini Florence.
In addition to post-consumer recycled fabrics, our company uses regenerated leather for its products. The regenerated leather is made from real leather scraps coming from vegetable tanning (for a minimum quantity equal to 65% of the finished product), to which latex extracted from rubber plants, water, salts, fats and natural colouring agents are added. The result is a material that lasts a long time (in 10 years it deteriorates by 10%), with a smooth surface and a colour that is highly resistant to light and rubbing. Our aim is to promote a new lifestyle, where beauty goes hand in hand with respect for the environment and we believe that the brand's fashion collections are a perfect example of this.
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Via E. Fermi 14, 51100 Pistoia